[Letter to American Chicle Company] - Market Research and American Business, 1935-1965

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Field name	Value
Title	[Letter to American Chicle Company]
Box Number	40
Report Number	925.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	26 Feb 1960 Find out more about this year
Document Type	Letter; Proposal
Industry	Food and Drink
Commissioned by	American Chicle Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Chicle Company Go to Business Biographies
Keywords	chewing gum, anti-smoking, packaging, social life, anxiety, oral hygiene, market share, competitor analysis Go to Glossary
Language	English
Additional information	No title is given on document. Document is a letter from Irving Gilman of the Institute for Motivational Research to Mr Soule of American Chicle Company regarding sales strategies for gum. It is effectively a proposal for a motivational research project, but in correspondence form.