"Pantyhose" preliminary findings - Market Research and American Business, 1935-1965

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Field name	Value
Title	"Pantyhose" preliminary findings
Box Number	111
Report Number	2539B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	E. I. du Pont de Nemours & Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Method	Interview
Keywords	hosiery, pantyhose, underwear, marketing, sales, femininity, psychological segmentation, sales, female consumer, women, independence, women's lib, feminism, identity, body image, youth, young consumer, consumer trend, individual, clothing, fashion, brand awareness, buyer motivation Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study of pantyhose potential A proposal for a motivational research study of pantyhose potential Excerpts from "pantyhose" preliminary findings A motivational research study of pantyhose potential