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Title "Saab" automobiles in the United States - a proposal for a motivational research study
Box Number 91
Report Number 2059A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Commissioned by J. M. Mathes Advertising Agency
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Saab
Method Interview; Test
Keywords
Language English