"The wool gap" - a psychological study of women's attitudes towards wool - Market Research and American Business, 1935-1965

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Field name	Value
Title	"The wool gap" - a psychological study of women's attitudes towards wool
Box Number	89
Report Number	2011C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1966 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	International Wool Secretariat
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	International Wool Secretariat Go to Business Biographies
Brand	Woolmark
Method	Interview; Test
Keywords	female consumer, wool, purchasing, marketing, textiles, fabric, housewife, fashion, color, comfort, symbolism, product personality, old fashioned Go to Glossary
Language	English
Document linked to	Proposal: a motivational study of the factors which influence the purchase and non-purchase of "all pure wool" products among women