The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title 1972 motivational planning for Pontiac Motor Division
Box Number 106
Report Number 2445C.1
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Company
Brand Pontiac
Method Interview
Keywords
Language English
Additional information Report produced by John Plain Incentives and presented to Pontiac Motor Division after the recommendations of the Institute for Motivational Research.
Document linked to Study to determine the attitudes of dealers, sales managers, and salesmen towards current types of incentive plans and to provide John Plain with additional new material for its presentation to Pontiac
New directions for automobile incentive programs: a pilot motivational study