A blueprint for Christmas advertisements of Sheaffer pens - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A blueprint for Christmas advertisements of Sheaffer pens
Box Number	7
Report Number	135E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	21 Mar 1952 Find out more about this year
Document Type	Report
Industry	Office and Stationery
Commissioned by	Russel M. Seeds Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	W. A. Sheaffer Pen Company Go to Business Biographies
Brand	Sheaffer
Keywords	pen, stationary, brand, prestige, gift, attitude, sales, product personality, price, advertising, symbolism Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the sales and advertising problems of Sheaffer Pens Letter re: Sheaffer pens New Sheaffer announcement advertisements A creative problem analysis and proposal for a motivational research study on Sheaffer pens Sheaffer pen Potential office market for a Sheaffer automatic pencil