A comparison between American and English cigarette advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	A comparison between American and English cigarette advertising
Box Number	77
Report Number	1713E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1963 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	Imperial Tobacco Company of Great Britain and Ireland
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Imperial Tobacco Company of Great Britain and Ireland Go to Business Biographies
Brand	Player's
Method	Interview; Test
Keywords	advertising, cigarette filter, smoking, smoker, health, corporate image, brand preference, brand choice, public opinion, attitude, consumer trend, young consumer, older consumer, male consumer, social psychology, price, pricing, slogan Go to Glossary
Language	English