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Title A creative analysis and field testing of ad #3 of the new Virginia safety driver's campaign
Box Number 27
Report Number 723.1F
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Financial Services; Automotive
Commissioned by Nationwide Mutual Insurance Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Nationwide
Method Test; Interview
Keywords
Language English
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