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| Field name | Value |
|---|---|
| Title | A creative analysis of advertisement "If you want my honest opinion" |
| Box Number | 28 |
| Report Number | 748.1F |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Financial Services |
| Commissioned by | Nationwide Mutual Insurance Company |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | Nationwide |
| Method | Interview; Test |
| Keywords | Go to Glossary |
| Language | English |
| Additional information | Includes a copy of a newspaper advertisement at the end of the document. |
| Document linked to |
A creative problem analysis of eleven Nationwide television commercials A creative analysis of the advertising series: "What you should know about your ____" |