A creative analysis of problems and opportunities facing the Miami Beach Hotel Conference with a proposal for a motivational research study designed to create new business - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative analysis of problems and opportunities facing the Miami Beach Hotel Conference with a proposal for a motivational research study designed to create new business
Box Number	46
Report Number	1018.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1958 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Miami Beach Hotel Conference
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Miami Beach Hotel Conference Go to Business Biographies
Method	Interview; Observation; Test
Keywords	holiday, tourism, travel, vacation, promotion, hotel, motel, corporate image, product personality, economic condition, social status, sport, celebrity, competitor analysis, word-of-mouth advertising, psychometric testing Go to Glossary
Language	English