A creative analysis of the competitive advertising and promotional problems of the Chemical Corn Exchange Bank - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative analysis of the competitive advertising and promotional problems of the Chemical Corn Exchange Bank
Box Number	41
Report Number	946E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1957 Find out more about this year
Document Type	Report
Industry	Financial Services
Commissioned by	Lambert & Feasley, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Chemical Corn Exchange Bank Go to Business Biographies
Method	Interview
Keywords	bank, corporate image, finance, money, savings, investment, attitude, loan, economic condition, brand choice, product personality, security, merger, newspaper advertising, television advertising, television commercial, corporate image Go to Glossary
Language	English