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| Field name | Value |
|---|---|
| Title | A creative analysis on the psychology of games |
| Box Number | 51 |
| Report Number | 1116CE |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Toy and Game |
| Commissioned by | Mattel, Inc. |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | Mattel |
| Method | Interview; Observation |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Proposal for a motivational research study and pre-testing of sales appeals in the field of toys Talking doll A creative memorandum on psychological advertising of toys to parents Games Draft proposal for brand image study A motivational pilot study on attitudes toward a proposed doll with sewing-designing kit Addendum to a motivational pilot study on attitudes toward a proposed doll with sewing-designing kit |