A creative memo on Franco-American spaghetti - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memo on Franco-American spaghetti
Box Number	12
Report Number	335.1E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1956 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Leo Burnett Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Campbell Soup Company Go to Business Biographies
Brand	Franco-American
Keywords	canned food, spaghetti, convenience food, sales, advertising, children, child consumer, housewife, women, female consumer, attitude, brand association, product personality Go to Glossary
Language	English
Document linked to	A psychological research study on the sales and advertising problems of Franco-American spaghetti Franco-American spaghetti