A creative memo on the advertising and sales appeals of Ken-L-Ration family of dog foods - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memo on the advertising and sales appeals of Ken-L-Ration family of dog foods
Box Number	34
Report Number	863E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1957 Find out more about this year
Document Type	Memorandum
Industry	Animal and Agriculture
Commissioned by	Quaker Oats Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Quaker Oats Company Go to Business Biographies
Brand	Ken-L
Method	Interview; Test
Keywords	dog food, pet food, advertising, corporate image, brand awareness, promotion, marketing, diet, nutrition, health, brand choice, social psychology, product personality, advertisement effectiveness test, name Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the effectiveness of alternative advertising appeals for Ken-L dog foods Analysis of the motivating response patterns to two Quaker Oats commercials