A creative memo on the advertising effectiveness of "Supermarket Checkout" - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memo on the advertising effectiveness of "Supermarket Checkout"
Box Number	40
Report Number	917E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1957 Find out more about this year
Document Type	Memorandum
Industry	Toy and Game
Commissioned by	C. T. Riely Associates
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	C. T. Riely Associates Go to Business Biographies
Brand	Supermarket Checkout
Keywords	child consumer, game, children, childhood, toy, parent, housewife, family, gifts, supermarket Go to Glossary
Language	English