A creative memo on the advertising problems of toilet paper - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memo on the advertising problems of toilet paper
Box Number	33
Report Number	853E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1957 Find out more about this year
Document Type	Memorandum
Industry	Household Goods
Commissioned by	Botsford, Constantine & Gardner
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Botsford, Constantine & Gardner Go to Business Biographies
Keywords	paper product, toilet paper, housewife, female consumer, quality, price, pricing, gender, child, children, buying habits, social psychology, luxury, hygiene, advertising Go to Glossary
Language	English