A creative memo on the advertising problems of toilet paper - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memo on the advertising problems of toilet paper
Box Number	35
Report Number	867E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1957 Find out more about this year
Document Type	Memorandum
Industry	Personal Products; Household Goods
Commissioned by	Miller, Mackay, Hoeck and Hartung
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Miller, Mackay, Hoeck and Hartung Go to Business Biographies
Keywords	toilet paper, hygiene, household product, purchasing, advertising, promotion, marketing, brand loyalty, mother, family, fear, health, luxury, color Go to Glossary
Language	English