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Title A creative memo on the psychologically correct appeals to be used in the subscription promotion mailing of a new travel magazine
Box Number 28
Report Number 772E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Memorandum
Industry Media and Publishing
Commissioned by Winius-Brandon Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Passport
Language English