A creative memo on the psychologically correct appeals to be used in the subscription promotion mailing of a new travel magazine - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memo on the psychologically correct appeals to be used in the subscription promotion mailing of a new travel magazine
Box Number	28
Report Number	772E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1956 Find out more about this year
Document Type	Memorandum
Industry	Media and Publishing
Commissioned by	Winius-Brandon Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Passport
Keywords	magazine, periodical, publishing, subscription, tourism, travel, decision making Go to Glossary
Language	English