A creative memo on the subject of health and accident insurance advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memo on the subject of health and accident insurance advertising
Box Number	21
Report Number	563E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1955 Find out more about this year
Document Type	Memorandum
Industry	Financial Services
Commissioned by	Tracy-Locke Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	health, medical insurance, doctor, physician, patient, sales person, salesman, product personality Go to Glossary
Language	English