A creative memo on what motivates housewives to buy bakery products other than bread - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memo on what motivates housewives to buy bakery products other than bread
Box Number	33
Report Number	850E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1957 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Brooks, Smith, French & Dorrance, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	baked product, grocery shopping, housewife, female consumer, bread, grocery trade, supermarket, packaging, flavor, consumer trend, nutrition, price, pricing, cake Go to Glossary
Language	English