A creative memorandum aimed at expanding the market for Hertz rent a car service - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum aimed at expanding the market for Hertz rent a car service
Box Number	53
Report Number	1185CE
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1959 Find out more about this year
Document Type	Memorandum
Industry	Automotive
Commissioned by	Cunningham & Walsh
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hertz Corporation Go to Business Biographies
Brand	Hertz
Method	Interview
Keywords	automobile, car, rental car, sex differences, corporate image, brand awareness, price, pricing, vacation, security, customer service, merchandising, promotion Go to Glossary
Language	English
Document linked to	A motivational research test of the slogan "Hertz puts you in the driver's seat" with by-product findings on the new ad and the Hertz image