A creative memorandum and problem analysis of canned fruit - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum and problem analysis of canned fruit
Box Number	58
Report Number	1286E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1960 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Botsford, Constantine & Gardner
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	F & P Canning, Co. Go to Business Biographies
Brand	F&P
Method	Interview
Keywords	canned food, fruit, female consumer, children, housewife, nutrition, health, flavor, color, consumer trend, guilt, product personality, corporate image, brand choice, brand loyalty, packing, promotion, advertising Go to Glossary
Language	English