A creative memorandum and problem analysis on Nationwide sales kits and folders - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum and problem analysis on Nationwide sales kits and folders
Box Number	31
Report Number	823E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1956 Find out more about this year
Document Type	Memorandum
Industry	Financial Services
Commissioned by	Nationwide Insurance Companies
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nationwide Mutual Insurance Company Go to Business Biographies
Brand	Nationwide
Method	Interview; Test
Keywords	insurance, sales person, gift, language, communication, corporate image, consumer trend, advertising, trade literature, employee morale Go to Glossary
Language	English
Document linked to	A creative problem analysis of the adman's course of the Nationwide experimental program A creative research study of "your Nationwide representative's pledge of service"