A creative memorandum for the National Rifle Association on the National Outdoor Center - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum for the National Rifle Association on the National Outdoor Center
Box Number	121
Report Number	2867B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1975 Find out more about this year
Document Type	Memorandum
Industry	Sport and Leisure
Commissioned by	The National Rifle Association
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	National Rifle Association (NRA) Go to Business Biographies
Method	Interview
Keywords	rifle, gun, shooting, attitude, individual, freedom, politics, club, sport, communication, marketing, promotion, management, information, leisure, nostalgia Go to Glossary
Language	English