A creative memorandum on Kotams - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum on Kotams
Box Number	70
Report Number	1524E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1962 Find out more about this year
Document Type	Memorandum
Industry	Personal Products
Commissioned by	Kimberly-Clark Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kimberly-Clark Corporation Go to Business Biographies
Brand	Kotams
Method	Interview
Keywords	female consumer, feminine hygiene product, marketing, tampon, housewife, corporate image, customer satisfaction, attitude, comfort Go to Glossary
Language	English
Document linked to	Vorschlag zu einer Motivstudie für die Firma Sunlight