A creative memorandum on consumer attitudes to white bread - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum on consumer attitudes to white bread
Box Number	56
Report Number	1249E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1959 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Winius-Brandon Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Winius-Brandon Company Go to Business Biographies
Brand	Holsum
Keywords	bread, diet, packaging, female consumer, design, housewife, promotion, marketing, flavor, health, weight loss, market share, brand choice, consumer trend, buying habits, buyer motivation, social status, nutrition, children, family Go to Glossary
Language	English