A creative memorandum on oranges as snacks - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum on oranges as snacks
Box Number	91
Report Number	2058E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1967 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Foote, Cone & Belding
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	fruit, snack, consumer, marketing, product personality, corporate image, weather, sport, femininity, health, nutrition, children, teenager, social psychology, television advertising, television commercial, guilt Go to Glossary
Language	English