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Title A creative memorandum on psychological advertising of toys to parents
Box Number 51
Report Number 1116.1CE
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Memorandum
Industry Toy and Game
Commissioned by Mattel, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Mattel
Method Interview
Keywords
Language English
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