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Field name | Value |
---|---|
Title | A creative memorandum on psychological advertising of toys to parents |
Box Number | 51 |
Report Number | 1116.1CE |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Memorandum |
Industry | Toy and Game |
Commissioned by | Mattel, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Mattel |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study and pre-testing of sales appeals in the field of toys A creative analysis on the psychology of games Talking doll Games Draft proposal for brand image study A motivational pilot study on attitudes toward a proposed doll with sewing-designing kit Addendum to a motivational pilot study on attitudes toward a proposed doll with sewing-designing kit |