A creative memorandum on the headache remedy market (headache powders vs. headache pills) - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum on the headache remedy market (headache powders vs. headache pills)
Box Number	44
Report Number	998CE
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1958 Find out more about this year
Document Type	Memorandum
Industry	Healthcare and Pharmaceuticals
Commissioned by	Tucker Wayne & Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview; Test
Keywords	drug, headache, pharmaceutical, health, medicine, old fashioned, corporate image, pricing, packaging, guilt Go to Glossary
Language	English