A creative memorandum on the introduction of Beedi in the U.S. - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum on the introduction of Beedi in the U.S.
Box Number	82
Report Number	1841E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1965 Find out more about this year
Document Type	Memorandum
Industry	Tobacco
Commissioned by	Consulate General of India
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Consulate General of India Go to Business Biographies
Brand	Beedi
Method	Interview
Keywords	brand choice, smoking, cigarette, marketing, brand preference, packaging, name, design, shape, cost, price, pricing, smoker, health, symbolism, logo, name, product personality, color, safety Go to Glossary
Language	English