A creative memorandum on the psychology of beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum on the psychology of beer
Box Number	58
Report Number	1284E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1960 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Young & Rubicam
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	alcohol, beer, brewing industry, male consumer, symbolism, gender, product personality, social status, security, nutrition, consumer trend, social status, female consumer, modernity, gender, promotion Go to Glossary
Language	English