A creative memorandum on the psychology of marketing men's toiletries to men - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum on the psychology of marketing men's toiletries to men
Box Number	76
Report Number	1676E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1963 Find out more about this year
Document Type	Memorandum
Industry	Hair and Beauty
Commissioned by	Compton Advertising, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	male consumer, brand choice, toiletries, masculinity, femininity, hygiene, consumer trend, family, buying habits, anxiety, marketing, promotion, advertising, deodorant, shaving, scent, age, gift, brand loyalty Go to Glossary
Language	English