A creative memorandum on the role of the automobile in different countries - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum on the role of the automobile in different countries
Box Number	66
Report Number	1426E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1961 Find out more about this year
Document Type	Memorandum
Industry	Automotive
Commissioned by	Ford-Werke AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ford Motor Company Go to Business Biographies
Brand	Ford
Keywords	automobile, social status, economic condition, developing countries, car, male consumer, symbolism, transport, corporate image, buying habits, social psychology, personality profiling Go to Glossary
Language	English