A creative memorandum on tires and consumer attitudes toward tire purchase - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum on tires and consumer attitudes toward tire purchase
Box Number	69
Report Number	1490E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1961 Find out more about this year
Document Type	Memorandum
Industry	Automotive
Commissioned by	Young & Rubicam, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	automobile, purchasing, marketing, tire, car, attitude, old fashioned, buyer behavior, price, pricing, brand loyalty, brand choice, advertising, safety, automobile dealer, quality Go to Glossary
Language	English