A creative motivational research memo on the sales and advertising problems of Dickies work clothes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative motivational research memo on the sales and advertising problems of Dickies work clothes
Box Number	22
Report Number	581E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1955 Find out more about this year
Document Type	Memorandum
Industry	Clothing and Accessories
Commissioned by	Evans & Associates (Forth Worth, Texas)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Williamson-Dickie Manufacturing Company Go to Business Biographies
Brand	Dickies
Method	Interview
Keywords	work clothes, fashion, gender, masculinity, men, male consumer, symbolism, signs and symbols, social class, attitude, social status, brand, marketing, customer profiling, name, advertising Go to Glossary
Language	English