A creative package and advertising test for Humming Bird hosiery / phase II - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative package and advertising test for Humming Bird hosiery / phase II
Box Number	44
Report Number	994.1F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1958 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Davenport Hosiery Mills
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Davenport Hosiery Mills Go to Business Biographies
Brand	Humming Bird
Method	Test; Interview
Keywords	hosiery, packaging, female consumer, housewife, underwear, color, fashion, design, social status, logo, brand choice, corporate image, psychometric testing, comparative advertising, pricing Go to Glossary
Language	English
Document linked to	A creative package and advertising test for Humming Bird hosiery