A creative problem analysis & proposal for a motivational research study of the sales and advertising problems of Good Luck margarine in Canada - Market Research and American Business, 1935-1965 - Adam Matthew Digital

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A creative problem analysis & proposal for a motivational research study of the sales and advertising problems of Good Luck margarine in Canada
Box Number	22
Report Number	592A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1957 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Young & Rubicam, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Brand	Good Luck
Method	Interview; Observation; Test
Keywords	food, margarine, sales, advertising, Canada, product personality, attitude, brand loyalty, ideal brand model, nutrition, social class, flavor, men, male consumer, packaging, color, promotion, psychometric testing, projective techniques, social class Go to Glossary
Language	English
Document linked to	Proposal letter Good Luck margarine A guide to the verbal final report of the motivations of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine Personality profile of Good Luck margarine - a creative analysis based on limited field research A motivational research study of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine A motivational research study of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine - vol. I A motivational research study of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine - vol. II Memo Good Luck margarine

Previous Item Next Item