A creative problem analysis and a proposal for a motivational research study on Gibbons beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and a proposal for a motivational research study on Gibbons beer
Box Number	58
Report Number	1292AE
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1960 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Lion, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Lion, Inc. Go to Business Biographies
Brand	Gibbons
Method	Interview; Test
Keywords	alcohol, beer, brand choice, brewing industry, market share, competitor analysis, marketing, promotion, corporate image, competitor analysis, brand loyalty, design, packaging, price, pricing, color, label, flavor, consumer trend, buyer motivation, personality profiling, word-of-mouth advertising, social status, male consumer, female consumer, psychometric testing Go to Glossary
Language	English
Document linked to	Interim memorandum A motivational research study of the current beer drinking climate in the Scranton area