A creative problem analysis and a proposal for a motivational research study on increasing passenger traffic over Pan Am's North Atlantic routes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and a proposal for a motivational research study on increasing passenger traffic over Pan Am's North Atlantic routes
Box Number	66
Report Number	1423A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1961 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Pan American Airways Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Pan American Airways Corporation Go to Business Biographies
Brand	Pan American
Method	Interview; Test
Keywords	airline, air travel, travel agent, market share, buying habits, competitor analysis, education, word-of-mouth advertising, price, pricing, psychometric testing Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on attracting new passenger traffic to Pan American