A creative problem analysis and definition of research areas for a motivational research study of the sales and advertising problems of Superior funeral coaches and ambulances - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and definition of research areas for a motivational research study of the sales and advertising problems of Superior funeral coaches and ambulances
Box Number	24
Report Number	631A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1955 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	Howard Swink Advertising Agency, Inc. (Marion, Ohio)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Superior Coach Corporation Go to Business Biographies
Brand	Superior
Method	Interview; Observation; Test
Keywords	ambulance, funeral, hearse, undertaker, death, self-image, prestige, ideal brand model, buyer decision process, product personality, automobile dealer, brand loyalty, advertising, promotion, public relations, psychometric testing Go to Glossary
Language	English