A creative problem analysis and proposal for a motivational research program dealing with the soft drink market in Mexico City - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A creative problem analysis and proposal for a motivational research program dealing with the soft drink market in Mexico City
Box Number	34
Report Number	858A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1957 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Cervecería de Mexicali, S. A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Cervecería de Mexicali, S.A Go to Business Biographies
Brand	Mexicali
Method	Interview; Observation; Test
Keywords	soft drink, beverage, pricing, packaging, advertising, promotion, price, flavor, quality, children, child consumer, color, psychometric testing Go to Glossary
Language	English
Document linked to	Marketing potential of Seven-Up and Squirt in Switzerland A pilot research project on the problems of introducing Seven-up and Squirt in Switzerland Memo on Seven-up: responses of 60 consumers in the Sonora-Sinaloa area