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Field name | Value |
---|---|
Title | A creative problem analysis and proposal for a motivational research program to study the sales and advertising problems of Hudson motor cars |
Box Number | 25 |
Report Number | 682A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Automotive |
Commissioned by | Hudson Motors Division, American Motors Corporation |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Hudson |
Method | Interview; Observation; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Reasons given for purchase of 1955 or 1956 Hudsons by fourteen owners of such cars, among our sample of preliminary depth interviews |