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Title A creative problem analysis and proposal for a motivational research program to study the sales and advertising problems of Hudson motor cars
Box Number 25
Report Number 682A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Automotive
Commissioned by Hudson Motors Division, American Motors Corporation
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Hudson
Method Interview; Observation; Test
Keywords
Language English
Document linked to Reasons given for purchase of 1955 or 1956 Hudsons by fourteen owners of such cars, among our sample of preliminary depth interviews