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Title A creative problem analysis and proposal for a motivational research study aimed at exploring consumer attitudes toward silk stockings
Box Number 57
Report Number 1267A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Clothing and Accessories
Commissioned by Japan Silk Association, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview; Observation; Test
Keywords
Language English
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