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Title A creative problem analysis and proposal for a motivational research study aimed at increasing pediatrician recommendation of Wyeth's S-M-A infant food formula
Box Number 53
Report Number 1181A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by Lewis & Gilman, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand S-M-A
Method Interview; Test
Keywords
Language English