A creative problem analysis and proposal for a motivational research study for the Wallpaper Council - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study for the Wallpaper Council
Box Number	39
Report Number	906A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1957 Find out more about this year
Document Type	Proposal
Industry	Household Goods; DIY and Gardening
Commissioned by	Wallpaper Council
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Wallpaper Council Go to Business Biographies
Keywords	wallpaper, research study, furniture, housekeeping, housing, housewife, consumer, price, pricing Go to Glossary
Language	English
Additional information	Includes same photographs of tests in progress as in several other reports.
Document linked to	A motivational research study of the sales problems of wallpaper for the Wallpaper Council Letter Proposal to Selvage and Lee re: Wallpaper Council