A creative problem analysis and proposal for a motivational research study of afternoon radio listening in the Philadelphia area - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of afternoon radio listening in the Philadelphia area
Box Number	22
Report Number	584A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1955 Find out more about this year
Document Type	Proposal
Industry	Broadcasting
Commissioned by	Radio Station WFI
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Radio Station WFI Go to Business Biographies
Method	Interview; Observation; Test
Keywords	disc jockey, radio station, radio program, music, housewife, teenage consumer, ideal brand model, soap opera, brand association, corporate image, projective techniques Go to Glossary
Language	English