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Title A creative problem analysis and proposal for a motivational research study of physicians attitudes toward and responses to commercial exhibits at medical conventions
Box Number 26
Report Number 692A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Healthcare and Pharmaceuticals
Commissioned by Medical Exhibitors Association
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview; Observation; Test
Keywords
Language English