A creative problem analysis and proposal for a motivational research study of problems faced in selling advertising on the Captain Kangaroo TV show - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of problems faced in selling advertising on the Captain Kangaroo TV show
Box Number	39
Report Number	914A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1957 Find out more about this year
Document Type	Proposal
Industry	Broadcasting
Commissioned by	Keeshan-Miller Enterprises Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Keeshan-Miller Enterprises Corporation Go to Business Biographies
Keywords	child consumer, television advertising, research study, children, childhood, cartoon character, housewife, family, parent Go to Glossary
Language	English
Additional information	Includes same photographs of tests in progress as in several other reports.