A creative problem analysis and proposal for a motivational research study of the activities of the American Baptist Convention - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the activities of the American Baptist Convention
Box Number	35
Report Number	868A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1957 Find out more about this year
Document Type	Proposal
Industry	Non-Profit
Commissioned by	American Baptist Convention
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Baptist Convention Go to Business Biographies
Method	Interview; Test; Observation; Questionnaire; Consultation
Keywords	Baptist, charity, religion, promotion, membership, customer profiling, guilt, fund raising, missionary, devotional literature, communication, brand image, attitude, United States, future, stereotype, cost Go to Glossary
Language	English