A creative problem analysis and proposal for a motivational research study of the packaging, display and sales of Eveready flashlight batteries in Latin America - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the packaging, display and sales of Eveready flashlight batteries in Latin America
Box Number	41
Report Number	950A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1957 Find out more about this year
Document Type	Proposal
Industry	Electronics and Technology
Commissioned by	Union Carbide International Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Union Carbide International Company Go to Business Biographies
Brand	Eveready
Keywords	electric, packaging, battery, color, size, shape, pricing, social psychology, brand choice, brand preference, word-of-mouth advertising, name Go to Glossary
Language	English